Everything you need to know
about Cicakify.
Answers to the most common questions about AI Search Visibility, Cicakify's services, what to expect, and how to get started.
Cicakify is Malaysia's AI Brand Visibility and Amplification Partner, based in Kuala Lumpur, Malaysia. Founded by Roy Siew, Cicakify helps Malaysian and Southeast Asian businesses become easier to discover, understand, and recommend across Google Search, Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. Services include the AI Search Visibility Report, Cicakify Amplify, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO). Roy Siew is a CMO Gold Award winner (2019) and recognised as one of the Top 25 eCommerce Marketers in Southeast Asia (2022).
What is Cicakify?+
Unlike traditional SEO agencies that focus primarily on website rankings, Cicakify improves overall digital visibility by combining website optimisation, AI Search Visibility analysis, and trusted third-party authority building. The goal is to ensure that when customers search using AI assistants โ not just Google โ your business has the strongest possible chance of being found and recommended.
What does Cicakify do?+
Core services include:
- AI Search Visibility Reports โ a scored assessment of your business's discoverability across Google and AI platforms
- AI Brand Visibility assessments โ identifying how AI systems currently understand your brand
- SEO recommendations โ technical and content improvements to strengthen organic visibility
- AI-ready content strategy โ structuring content for AI citation and extraction
- Cicakify Amplify โ founder stories and business profiles published on trusted third-party platforms
Who should use Cicakify?+
If your customers search for your services online โ whether on Google or by asking an AI assistant for recommendations โ Cicakify can help improve how easily they find and trust your business. Services are calibrated for businesses of different sizes and budgets, from a single AI Search Visibility Report to ongoing monthly Amplify programmes.
Is Cicakify a digital marketing agency?+
Cicakify was founded by Roy Siew, a digital marketing leader with more than 20 years of experience scaling digital revenue across Southeast Asia. The approach is built on the same commercial discipline that delivered 42ร digital revenue growth at AXA Affin Insurance โ reducing dependence on paid advertising by building compounding organic and AI visibility over time.
What is AI Search Visibility?+
Unlike traditional SEO, which focuses on ranking in a list of links, AI Search Visibility focuses on whether your business is named in the answer that an AI generates โ a fundamentally different challenge. It considers not just your website, but your business profiles, online reputation, content quality, and trusted third-party mentions across the web.
The stronger and more consistent these digital signals are, the easier it becomes for AI systems to understand and recommend your business with confidence.
Why is AI Search Visibility important for my business?+
When someone asks ChatGPT or Perplexity "recommend a good accounting firm in Kuala Lumpur," the AI names two or three businesses. The rest of the market is invisible in that moment โ regardless of how strong their website is. Improving AI Search Visibility improves your chances of being one of the businesses named.
Is AI Search replacing Google?+
Cicakify's approach addresses both simultaneously. The SEO, technical website health, and content quality improvements that help with Google rankings also contribute to AI Search Visibility. Businesses that invest in both compound the benefit across every channel where customers now search.
Which AI platforms does Cicakify consider?+
A business with a strong, consistent, entity-rich digital presence โ credible website, authoritative content, trusted third-party mentions โ is well-positioned across all current AI platforms and better prepared for platforms that emerge in the future. Platform-specific optimisation alone is a fragile strategy in a fast-moving space.
What is SEO (Search Engine Optimisation)?+
SEO covers a broad range of activities โ from ensuring your website loads quickly and is technically sound, to creating content that answers the questions your customers are searching for. Cicakify's AI Search Visibility Report includes an SEO assessment as part of its diagnostic, and every recommendation is prioritised by the impact it is likely to have on your visibility.
What is Answer Engine Optimisation (AEO)?+
AEO is about structuring content so that it can be extracted and used as a direct answer by an AI. A well-written FAQ page with clear question-and-answer pairs is a simple example of AEO in practice. Schema.org markup helps search engines and AI platforms understand the structure and meaning of your content without having to infer it.
Cicakify includes AEO recommendations in every AI Search Visibility Report and builds AEO principles into all content created through Cicakify Amplify.
What is Generative Engine Optimisation (GEO)?+
While SEO helps people find your website and AEO helps AI understand your content, GEO focuses on building the overall authority and trustworthiness of your business in the eyes of AI models. This includes the quality and consistency of information about your business across multiple platforms โ not just your own website.
Cicakify Amplify is specifically designed to build GEO signals by creating authoritative third-party content that AI platforms can discover and cite.
What is the difference between SEO, AEO and GEO?+
Think of them as three layers:
- SEO โ builds the technical and content foundation that search engines crawl
- AEO โ structures your content so AI can extract and use it as a direct answer
- GEO โ builds the broader authority and consistency that makes AI confident recommending your business
Cicakify combines all three because customers now use both traditional search engines and AI assistants โ often in the same discovery journey.
What is the Cicakify AI Search Visibility Report?+
Unlike generic SEO checklists, every Cicakify report is conducted live against your actual website, your actual search terms, and your actual competitors in Malaysia. This means the findings and recommendations are specific to your business situation โ not templated advice that could apply to anyone.
The report is designed to be understood by business owners without technical backgrounds. Every data point is explained in plain English, and the improvement roadmap is prioritised by the likely impact of each action.
What does the AI Search Visibility Report include?+
Implementation-ready content created for your business includes:
- Three SEO landing page drafts targeting your highest-opportunity search queries
- FAQ page structure based on real customer search intent
- Optimised Google Business Profile description
- Homepage headline rewrite with reasoning
- AI Answer Strategy โ a prioritised plan for where to build AI visibility next
- Step-by-step implementation guide in plain English
How long does the AI Search Visibility Report take to deliver?+
The 48-hour turnaround reflects the structured, repeatable process Roy Siew has developed for conducting and delivering each report. If you purchase on a Monday, you will typically receive your report by Wednesday. Delivery is by email with access to a private report page.
Do I need technical knowledge to use the report?+
Where a recommendation does require technical implementation โ such as adding schema markup to a website โ the guide explains what needs to be done in plain language so you can either action it yourself, brief a developer, or discuss it with your web team. The report is designed to be a working tool, not a document that sits unread.
What is Cicakify Amplify?+
The objective is to build a richer, more consistent digital footprint that both customers and AI systems can discover. Unlike advertising, these publications remain permanently discoverable and compound in value over time as AI platforms continue to crawl and index the web.
Amplify packages range from a single Spotlight feature at RM 699 to a monthly recurring programme at RM 999 per month โ with every tier disclosed transparently as a Cicakify Amplify feature.
Why do third-party mentions matter for AI Search Visibility?+
Think of it this way: a business saying positive things about itself carries less weight than multiple independent sources saying the same thing. AI systems work similarly. They cross-reference information from many sources to decide whether a business is credible, relevant, and worth recommending. Cicakify Amplify builds exactly these third-party signals โ in a structured, disclosed, and sustainable way.
Does Cicakify Amplify guarantee ChatGPT or Gemini recommendations?+
Any service that promises guaranteed AI recommendations is making a claim that is not within any company's control. What Cicakify can guarantee is the quality of the content we create, the reach of the channels it is published on, and a transparent before-and-after AI citation check for Growth-tier and above clients โ so you can track real movement rather than rely on promises.
Will my Amplify articles stay online?+
LinkedIn posts remain on Roy Siew's profile unless removed by the platform. Newsletter inclusions are archived in the Cicakify newsletter history. The permanent nature of Amplify content is one of the key distinctions between this service and paid advertising โ it builds something lasting rather than something that disappears when spend stops.
Why does Cicakify vet businesses before publishing an Amplify feature?+
This vetting process also protects Amplify clients. The value of a Cicakify Amplify feature depends on the credibility and selectivity of the platform it appears on. A platform that publishes anything for anyone is worth less than one that is known to be selective. The monthly slot cap and vetting process together maintain the standards that make Amplify valuable.
Can Cicakify guarantee first-page Google rankings?+
Any agency that guarantees first-page Google rankings is either misleading you about what they can control or using short-term tactics that are likely to be penalised over time. Cicakify's approach is built on sustainable improvement: better website structure, higher-quality content, stronger authority signals โ all of which compound over time.
Can Cicakify guarantee AI recommendations for my business?+
What Cicakify can provide is transparency. Growth-tier and above Amplify clients receive a before-and-after AI citation check โ real screenshots from ChatGPT and Perplexity showing how your business is represented before the engagement and 30 days after. That is honest measurement, not a guarantee.
How long does it take to see improvements in AI Search Visibility?+
As a general guide:
- Technical fixes (website speed, broken links, schema markup) โ impact often visible within 2โ4 weeks
- Content improvements (FAQ pages, structured content, GBP updates) โ visible in AI platforms within 4โ8 weeks
- Authority building (Amplify features, PR wire, third-party mentions) โ meaningful AI citation movement typically within 60โ90 days of consistent activity
Businesses that implement improvements consistently compound their advantage over time. A single month of Amplify followed by inactivity generates less lasting impact than a consistent 6-month programme.
How do I get started with Cicakify?+
Starting with the report means your investment in Amplify is targeted rather than guesswork โ you will know exactly which gaps to address and which Amplify tier makes the most sense for your situation. The report also includes an AI Answer Strategy that maps directly onto the Amplify package structure, making the next step clear.
Does Cicakify work with businesses outside Malaysia?+
All report delivery and Amplify content is conducted remotely. Businesses do not need to be based in Malaysia to benefit from Cicakify's services โ the AI Search Visibility methodology and Amplify distribution channels are equally effective for businesses targeting any market where AI-powered search is relevant.
Does Cicakify offer customised consulting?+
Custom engagements are typically relevant for businesses with specific geographic or industry requirements, organisations with larger digital teams that need strategic direction, and companies planning significant digital transformation initiatives where AI search visibility is a component of a broader programme.
How can I contact Cicakify?+
If you are not sure which service is right for your business, use the contact form to describe your situation. Roy Siew reviews each enquiry personally โ including a quick look at your website โ before responding with a specific recommendation rather than a generic reply.
Where to go from here
Most businesses start with the AI Search Visibility Report. It takes 48 hours and shows you exactly where you stand.
We are happy
to help directly.
If your question is not answered above, reach out and Roy Siew will respond personally within one business day.
Find out if ChatGPT
knows your business exists.
The AI Search Visibility Report shows where you stand, how competitors compare, and exactly what to improve first. Delivered in 48 hours.