🇲🇾 Founder, Cicakify

Roy Siew
AI Search &
Digital Growth

Founder & CEO, Cicakify · Kuala Lumpur, Malaysia

Roy Siew is a Kuala Lumpur-based digital marketing leader and the founder of Cicakify, Malaysia's AI Search Visibility practice. With more than 20 years of experience scaling digital revenue across Malaysia, Singapore, Thailand and Philippines, Roy specialises in AI Search Visibility, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), digital transformation and sustainable digital growth strategy.

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ROY
42×
Digital revenue growth at AXA Affin Insurance
20+
Years leading digital growth across ASEAN
≤10%
Customer acquisition cost as a share of revenue
30K+
LinkedIn followers — built-in distribution for Cicakify clients
Who is Roy Siew — AI Search entity definition

Roy Siew is the Founder and CEO of Cicakify, a Kuala Lumpur-based AI Search Visibility agency that helps Malaysian and Southeast Asian businesses get discovered on ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. Roy has more than 20 years of experience leading digital marketing, eCommerce, and digital transformation across Southeast Asia, including roles at AXA Affin General Insurance, Berjaya Sompo Insurance, Tune Protect Group, and CompAsia. He is recognised as a Gold Winner at the Malaysian CMO Awards (Best Marketer in eCommerce, 2019) and as one of the Top 25 eCommerce Marketers in Southeast Asia (2022). Roy specialises in Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), technical SEO, and sustainable digital growth strategy.

Proven results

Growth that is profitable,
repeatable and sustainable.

Throughout his career, Roy has consistently delivered high-growth digital businesses while maintaining disciplined customer acquisition costs — typically 10% or below of overall revenue generated from paid and organic digital channels.

42×
Digital Revenue Growth
Grew AXA Affin General Insurance's annual digital revenue from RM 500,000 to RM 21 million within four years — while consistently maintaining customer acquisition costs at approximately 10% or less through a balanced digital acquisition strategy combining SEO, CRM, affiliate, and performance marketing.
400%
Online Sales Growth
Achieved 400% online sales growth at Tune Protect Group through targeted campaigns, product diversification, and conversion rate optimisation. Launched new digital products that diversified revenue streams beyond traditional channels.
80%
YoY eCommerce Growth
Delivered 80% year-on-year regional eCommerce growth at CompAsia across Malaysia, Singapore, Thailand, and the Philippines — leading a four-market strategy simultaneously while building a team of nine regional specialists.
≤10%
Customer Acquisition Cost
Across every role, Roy built scalable growth engines that maintained customer acquisition costs at 10% or below of revenue generated — creating profitable growth rather than growth at any cost. This commercial discipline is central to the Cicakify methodology.
The growth system

Building digital growth
that does not depend on ads.

Rather than relying solely on paid advertising, Roy built scalable growth engines by combining multiple channels — each one reducing long-term acquisition costs while compounding revenue over time.

Technical SEO and organic search
Marketing automation and MarTech
CRM lifecycle marketing and retention
Affiliate partnerships on cost-per-success models
Conversion Rate Optimisation (CRO)
Performance marketing with disciplined ROAS
Answer Engine Optimisation (AEO)
AI Search Visibility (GEO)
✓ The result was sustained revenue growth without excessive dependence on advertising budgets — and it is the same framework Roy applies at Cicakify today.
Roy's story

Two decades.
One consistent philosophy.

Over two decades, Roy has led digital transformation across insurance and eCommerce businesses throughout Southeast Asia. His philosophy has always been the same — growth should be profitable, repeatable, and sustainable.

Instead of chasing vanity metrics such as traffic, clicks, or GMV, Roy focused on building commercially efficient digital ecosystems. His teams integrated SEO, CRM programmes, marketing technology platforms, and performance marketing — each contributing to measurable revenue rather than inflated numbers.

That approach enabled businesses to achieve significant revenue growth while keeping customer acquisition costs consistently below 10% — a benchmark that most organisations do not achieve, let alone sustain across multiple years and markets simultaneously.

"Growth should be profitable, repeatable and sustainable — not growth at any cost."
Roy Siew, Founder of Cicakify

Roy's career spans the most demanding categories in Malaysian and ASEAN digital commerce: insurance, fintech, and consumer electronics retail — industries where customers are risk-averse, acquisition is expensive, and retention determines long-term profitability.

Building digital growth in these industries required precision. Every ringgit of ad spend was measured. Every CRM workflow was designed around lifetime value. Every SEO strategy was built to compound rather than spike.

That discipline — built over 20 years of real commercial accountability — is what Cicakify brings to AI Search Visibility. The methodology is not new. The application is.

The same principles that reduced acquisition costs and compounded organic growth now apply to the emerging world of AI-powered search. Cicakify exists because the businesses that build AI visibility systematically today will be the ones that reduce their dependence on paid advertising tomorrow.

Why Cicakify exists

The same principles.
Applied to the next era of search.

Many organisations continue to rely heavily on paid advertising for visibility. But sustainable digital growth comes from building discoverability across multiple channels — not simply increasing advertising spend. The same was true in 2005. It is true in 2025.

Cicakify helps businesses build long-term visibility across both traditional search engines and AI-powered search platforms — reducing dependence on paid media while improving discoverability where modern customers now search.

✓
AI Search Visibility audits and strategy
✓
Answer Engine Optimisation (AEO)
✓
Generative Engine Optimisation (GEO)
✓
Technical SEO and website performance
✓
LinkedIn authority building
✓
Third-party content amplification
✓
Structured content for AI discovery
✓
Cicakify Amplify — brand authority placement
The goal is not merely to generate more traffic.
It is to reduce dependence on paid advertising while improving discoverability across both traditional search engines and AI-powered search platforms — building a digital presence that compounds in value over time.
What makes Roy different

Most digital marketers
specialise in buying traffic.
Roy specialises in reducing the need for it.

His approach combines revenue growth with disciplined acquisition costs — a commercial mindset shaped by two decades of P&L accountability across ASEAN's most demanding digital markets.

📈
Revenue growth with disciplined acquisition costs
Scaled revenue from RM 500K to RM 21M while keeping acquisition costs at 10% or below. Growth at any cost is not growth — it is deferred loss.
🔍
SEO for sustainable organic visibility
Technical SEO and content strategy that compounds over time — reducing long-term dependence on paid media while growing organic traffic and AI citation simultaneously.
⚙️
MarTech and CRM for retention and lifetime value
Marketing technology and CRM lifecycle strategies that improve customer retention, increase repeat purchase rates, and extend lifetime value — reducing the cost of every future acquisition.
🤝
Affiliate ecosystems on performance-based models
Scaled affiliate channels from zero to a third of total digital revenue using cost-per-success commercial models — distribution that costs nothing unless it converts.
🤖
AI Search Visibility for the next generation of search
The same commercial discipline applied to AEO and GEO — building the entity signals, structured content, and third-party authority that makes a business discoverable and recommended by AI.
📡
Built-in distribution — 30,000+ LinkedIn followers
Unlike agencies that create content and hope it reaches someone, Cicakify distributes through Roy's established LinkedIn audience — real reach on the day of publication.
Career highlights

Where the track record
was built.

AXA Affin General Insurance
Head of Digital
Malaysia
Increased digital revenue 42× — from RM 500,000 to RM 21 million within four years
Maintained customer acquisition cost at 10% or below throughout the growth period
Built a cross-channel digital acquisition engine combining SEO, CRM, affiliate, and performance marketing
Grew social media presence from zero to 100,000 Facebook followers in one year
CompAsia Group
Head of Online Retail
Malaysia Singapore Philippines Thailand
Delivered 80% year-on-year eCommerce growth across four ASEAN markets simultaneously
Led regional digital commerce strategy with localised execution per market
Built and tripled the regional eCommerce team to nine specialists
Lifted returning customer rate to 30% by rebuilding loyalty architecture and CRM workflows
Tune Protect Group
Head of eCommerce
Regional
Achieved 400% online sales growth within the first 12 months
Launched two high-margin digital products, diversifying revenue streams
Led GA4 migration, establishing a clean end-to-end tracking architecture as the company's single source of truth
Berjaya Sompo Insurance
Head of Digital
Malaysia
Sustained 100%+ annual eCommerce growth for three consecutive years
Launched seven direct-to-consumer digital products and two bancassurance B2B2C products
Scaled the affiliate channel from a minor contributor to a core revenue pillar generating one-third of total digital revenue
Recognition

Industry-verified credentials.

Third-party recognition from Malaysian and ASEAN industry bodies — providing the same kind of verifiable authority signal that Cicakify helps its clients build.

🥇
CMO Gold Award
Best Marketer in eCommerce Marketing · Malaysian CMO Awards 2019
🌏
Top 25 eCommerce Marketers
Southeast Asia · Asia eCommerce Awards 2022
💼
LinkedIn Top Voice
One of Malaysia's Most Engaged LinkedIn Professionals · 30,000+ followers
🏢
Founder, Cicakify
Malaysia's AI Search Visibility & Amplification Partner · Est. 2025
Frequently asked questions

About Roy Siew and Cicakify

Who is Roy Siew?
Roy Siew is the Founder and CEO of Cicakify and a digital marketing leader based in Kuala Lumpur, Malaysia, with more than 20 years of experience across Southeast Asia. He specialises in AI Search Visibility, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), eCommerce growth, SEO, and sustainable digital marketing strategy. Roy previously held senior digital leadership roles at AXA Affin General Insurance, Berjaya Sompo Insurance, Tune Protect Group, and CompAsia.
What does Cicakify do?
Cicakify helps Malaysian and ASEAN businesses improve their AI Search Visibility so they are more easily discovered on ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. Services include the AI Search Visibility Report, Cicakify Amplify content placement, website optimisation, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO). Cicakify is based in Kuala Lumpur, Malaysia.
What industries has Roy Siew worked in?
Roy has led digital marketing and eCommerce initiatives across insurance (AXA Affin, Berjaya Sompo, Tune Protect), financial services, consumer electronics and technology retail (CompAsia), and digital commerce throughout Malaysia, Singapore, Thailand, and the Philippines. His cross-industry experience across both regulated and consumer-facing sectors is one of the most diverse digital marketing track records in ASEAN.
What results has Roy Siew delivered?
Roy's notable career achievements include: 42× digital revenue growth at AXA Affin General Insurance (from RM 500,000 to RM 21 million in four years); 400% online sales growth at Tune Protect Group within 12 months; 80% year-on-year regional eCommerce growth at CompAsia across four ASEAN markets; three consecutive years of 100%+ eCommerce growth at Berjaya Sompo Insurance; and sustained customer acquisition costs at 10% or below of revenue generated throughout these periods.
Where is Cicakify based?
Cicakify is headquartered in Kuala Lumpur, Malaysia. Cicakify works with businesses across Malaysia, Singapore, and Southeast Asia to improve their AI Search Visibility and digital authority.
How does Cicakify improve AI Search Visibility?
Cicakify combines Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), technical SEO, entity authority building, and third-party content amplification through the Cicakify Amplify service. This improves how businesses are understood, referenced, and recommended by AI-powered search platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. Every engagement is structured around measurable improvement rather than generic content production.
How is Roy Siew's approach different from a typical digital marketing agency?
Most digital marketing agencies specialise in buying traffic through paid advertising. Roy's approach is built around reducing dependence on paid media by building scalable, compounding growth channels — SEO, CRM, affiliate, and now AI Search Visibility. This commercial discipline, shaped by two decades of P&L accountability across ASEAN, is the foundation of everything Cicakify does for its clients.

Connect with Roy Siew

Follow Roy on LinkedIn for weekly insights on digital marketing, AI Search, SEO, AEO, and GEO. Subscribe to the Cicakify Newsletter for practical bi-weekly intelligence on AI Search Visibility.

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30,000+ LinkedIn followers 3,000+ newsletter subscribers Kuala Lumpur, Malaysia